Came across this Macaw mtb ad from 1994 recently. Macaw basically made shitty mtb tires but were the first to have tires in color, they were essentially the Sweetskinz of their time. I know it doesn't seem like a big deal now, but to my 14 year old mind color tires were amazing. This is semi famous add in poster form, and looking at it now it's hard to believe that any mtb magazine would actually print it. It's bordering on offensive, however the thing that I'm struggling with is that it was also incredibly memorable. If being memorable is a measure of success for advertising then this campaign succeeded in spades.
Anytime I see any of the cheesecake ads today I always cringe a bit. Does anybody actually ever buy anything because they have hot chicks in the ads? I'm no prude and I like looking at hot chicks as much as the next person, but it always strikes me as totally lazy.